E3: Thoughts on Day 0
On Monday, Sony named and priced its new handheld gaming device, and publishers showed off about a bazillion games. And E3 hasn’t even started yet.… Read More »
Lessons for Activision in Microsoft-Bungie divorce
This week’s split between Activision and the president and CEO of “Call of Duty” developer Infinity Ward is shaping up to be a classic rift between creative talent and the people who cut their paychecks are a fact of life. But for an example of a smooth gaming divorce, let’s look at the negotiated split between Bungie Studios, developer of the Xbox 360’s “Halo” games, and Microsoft, back in 2007. Microsoft bought Bungie, previously a developer of Mac games, back… Read More »